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When expert knowledge hurts your email marketing: 5 examples
“Permission-based lists get more opens and better deliverability.” Not the sort of sentence you’d pause too long over. Now re-read it with the eyes of someone who does not live and breathe email marketing. It looks something like this: “Some kind of list gets more somethings and better somethings (and those last somethings look like .. read more
No Budget and Less Time? Lead Nurturing in Five Simple Steps
Last Thursday, I spent a solid half hour explaining the intricacies of how we helped one organization execute a lead-nurturing campaign that generated $4.9 million in additional sales pipeline growth in eight months. Look for the replay of this Marketing Experiments web clinic later this week. I delved into setting up lead-nurturing tracks, documenting the .. read more
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